Pakistan’s driving high-road and retail mark Sapphire, in accordance with the brand’s imaginative soul, gladly propelled their ‘Idea Store’ at The Emporium Mall in Lahore on eighteenth August 2016. With the dispatch of this store, Sapphire intends to give an unmatched shopping background to the purchasers. Without a doubt, this ‘Idea Store’ is the greatest operational store at The Emporium Mall as planned by ‘Strata by Yousaf Shahbaz’ with uncommon experiential elements, for example, an in house bistro serving savories, tea, espresso and dessert shop from ‘Delish for Sapphire’. Sapphire has built up the ‘Idea Store’ in accordance with retail hones set up at extravagance brands outlets over the globe. The idea store additionally offers kids play zone for a consistent retail encounter for ladies and families alike.
The dispatch occasion was very much gone to by design industry stalwarts, VIPs and media identities alike and included an unrecorded music execution by Uzair Jaswal of Coke Studio popularity. PR for the occasion was finished by Lotus with photography by Pinhole Studio.
With this dispatch, Sapphire likewise uncovered their pined for Cambric Collection 2016, accessible across the nation same day. Continually initiating high-road crusades, the Sapphire group shot the Cambric Collection 2016 in the exciting recorded city of Jaipur, the entryway to India’s most showy state, Rajasthan, catching the genuine substance and agelessness of the ‘Pink City’. The pleasant and regal design of Amer Fort, antiquated remains, elephants and solid sub mainland society gave a matchless scenery to Sapphire’s Cambric Collection 2016. The accumulation comes in 16 outlines each accessible in two shading ways including two piece, three piece and four piece suits with a value range beginning from PKR 1,700 till PKR 5,900.
The store will likewise convey Sapphire’s mark ladies’ prepared to-wear silk tunics, prét wear, unstitched accumulations, scarves, bottoms, ladies’ ethnic and contemporary extras and men’s wear gathering. Fortifying the men’s line further, Sapphire likewise presented a men’s shoe line which incorporates formal and easygoing shoes, for example, ribbon ups, tennis shoes and loafers with a value scope of PKR 5,000 to PKR 8,000.
Creative Director at Sapphire, Khadijah Shah has said;
“The store’s 1300 square feet interior evokes a real sense of luxury and spaciousness. A succession of large white pavilions sets the rhythm of the interior, dividing it into different spaces; each dedicated to a different product type and also leading to a central fountain area, kids play gym and an in house café. Painterly murals clad with Sapphire’s signature fauna flora and birds, the fountain, arches and domes in the new concept store provide a dynamic yet relaxed setting of great visual impact; an amphitheater where the product is at the core. We are also proud to launch our Sapphire Cambric collection on the same day nationwide. With this collection we redefined our signature exploring the true essence of our identity. The idea was to create eclectic designs that translate into functional wardrobe and embody the evolution of our distinct aesthetics. Sapphire’s cambric collection offers an array of alluring hues inspired by the celebration of festivals. The team and I focused on creating new silhouettes that I believe give the sapphire woman an edge over others”.
Nabeel Abdullah, Director at Sapphire has said;
“We are very proud to announce the launch of our third and biggest retail store at the Emporium Mall Lahore. The layout of the concept store reflects an innovative approach to interior design that puts Sapphire’s fashion at center stage. With our cambric collection launching nationwide on the same date we are extremely thrilled and hope for a great response from our patrons. We are very confident that the distinctive designs of our upcoming collection will be admired by our sapphire women. Additionally, having all the processes for the creation of our unstitched fabric under one roof enables us to present you with premium quality collections season after season.”
The Sapphire Team for the Rajasthan venture incorporated the visionary innovative executive Khadijah Shah who additionally styled the shoot alongside Mahnum Kabir, Head of Marketing Natasha Saleem and super model Rabia Butt. The photography and styling was finished by the dynamic Nadir Firoz Khan, who caught the glorious scene to flawlessness. For a definitive impeccability, hair and cosmetics craftsman Indian Amanender Sidhu contributed in the Sapphire Cambric crusade in Jaipur.
Sapphire Cambric Collection 2016