Luxury Label Élan launches ‘Modern Rajkumari’

Pakistan’s head extravagance plan house Élan are set to dispatch their first silk gathering titled ‘Modern Rajkumari‘ on the 29th of August which will be accessible at retailers crosswise over Pakistan and online on it’s official website, for global and neighborhood clients. The accumulation is set to retail between PKR 11,000 to PKR 12,000.

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Modern Rajkumari‘ highlights shocking prints with stunning botanical subtle elements matched with ethnic jeweled themes. The accumulation contains ten outlines and has been shot against pleasant areas of Udaipur by the dynamic pair of Nadir Firoz Khan and Maha Burney, who caught the tranquil scene to flawlessness. Élan has been known not fascinating new faces to the Pakistani style scene, and this time the stunning worldwide model Keisha L was picked as the substance of ‘Modern Rajkumari‘. Amarinder Singh did the hair and cosmetics styling for the battle.
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At the point when approached about the motivation for the silk gathering, Khadijah Shah, Creative Director of Élan remarked;

“Silk is a fabric that is very dear to my heart, perhaps because it embedded in nostalgia and distant memories of my childhood in a way. I have always associated silk with evening elegance. The notion probably stems from seeing my grandmother wear some gorgeous silk ensembles or the other for dinner parties – the association has been slowly fermenting since then.”

Élan was dispatched ten years back by Khadijah Shah. She is regarded for her blend of complex embellishments, complimenting outlines and tender loving care. Every gathering is considered on account of charm, class and adaptability. In March 2012, Khadijah Shah dispatched her presentation regular unstitched printed garden accumulation which is currently viewed as the most foreseen grass every season. In a limited capacity to focus nine years, Khadijah has formalized and extended the mark and made a successful and powerful place for Élan in the design business. In 2014, Élan added to its portfolio ÉLAN Vital, an easygoing cutting edge prepared to wear dissemination line furthermore authoritatively dispatched an e-store where clients from over the globe can buy Élan‘s Luxury Prét Collection and Élan Vital. In 2015, Élan showcased at PFDC Couture Weekend took after by its Spring/Summer Lawn accumulation, a showcase at PFDC L’Oréal Paris Bridal Week and Swarovski Sparkling Couture Exhibition in Dubai to much praise.

For more data with respect to the brand, sign on elan’s official website.




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